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Strategizing Under Uncertainty

As a ‘Thought Leader’ in the in the Smart Home and Energy Management/Smart Grid industry, Morten Bremild draws on more than 15 years of experience as Business Development and Marketing Executive with a strong Innovation and Strategy skill set!

Morten has gained a unique market, customer and industry insight during a long career in global electrical distribution and energy incumbent, Schneider Electric, as well as innovative start-up ventures in the Smart Home industry.

Fields of experience span from hands-on conceptual sales and marketing, business intelligence and business model innovation to corporate strategy development and its successful implementation.

When working with companies in the industry, Morten takes point of departure in his analytical and comprehensive understanding of the Smart Home/Energy Management/Smart Grid industry structure, its dynamics, the patchwork of technologies and the prevailing megatrends.

Morten holds an Executive MBA from Copenhagen Business School and an HD (Graduate Diploma) Degree in International Business and Economics. His analytical and strategic work has been subject to keynote presentations at industry conferences during recent years.


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Morten also works for the global Energy Think-Tank, VaasaETT, as an ‘Associate Expert’ on Smart Home/Energy Management technology (link to the ‘Associate Expert’ section).



Morten is involved in the Smart Homes 2012 Conference, 7-9 October 2012, in Amsterdam, as Moderator on the Day 1 panel debate on the topic: “What is the key to unlocking mass market participation in smart homes?”.




Recent articles/publications (you consult the blog on this website for elaborated insight on the Smart Home and Energy Management/Smart Grid market, customer and industry):

OPINION PIECE: THE FUTURE OF SMART HOMES – August 10, 2012

SMART HOMES: REGULATION AND THE MARKET – August 13, 2012


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