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July 17, 2012 by Morten Bremild in 1. Market and Connected Consumer, 2. Industry and its Dynamics, 3. Winning Strategies

The Smart Home Mass Market – BEFORE and AFTER

What the Future Holds for Smart Home Technology Brief piece of background for this blog post: I have been asked to moderate the panel debate on Day 1 at the Smart Homes 2012 conference in Amsterdam in October 2012 (click this link for details) on the topic: “What is the

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May 03, 2012 by Morten Bremild in 2. Industry and its Dynamics, 3. Winning Strategies

Microsoft Re-enters The Smart Home Scene

“The home needs an operating system (and an AppStore)”, according to Microsoft And I couldn’t agree more. You can read this pre-released whitepaper from Microsoft about the HomeOS. Here is their premise: “We argue that heterogeneity is hindering technological innovation in the home—homes differ in terms their devices and how those

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April 28, 2012 by Morten Bremild in 1. Market and Connected Consumer, 2. Industry and its Dynamics

Why We Fail To Engage The Consumer!

Has anyone in this industry ever stopped for a minute and asked: “Why are we doing this?” — A Rodent Analogy As an industry, the Smart Home/Home Energy Management (HEM) industry shares a striking resemblance to a group of lemmings (the small rodent that sometimes commit mass suicide as part

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March 29, 2012 by Morten Bremild in 1. Market and Connected Consumer, 2. Industry and its Dynamics

Home Energy Management (HEM) Solutions Will Not Trigger Mass Market

– as long as they continue to undershoot the market! “IP-based home automation services and accelerating smart grid initiatives are driving adoption of home energy management (HEM) solutions. By the end of 2012 there will be more than 1 million managed smart home systems installed in North America alone, according

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March 12, 2012 by Morten Bremild in 2. Industry and its Dynamics, 3. Winning Strategies

While We Wait For Google’s Android@Home

Depending on the role of the industry player in the Smart Home/Home Energy Management (HEM) market, he may either wait impatiently for the launch of Googleai??i??s Android@Home or fear a disruptive move that could potentially trigger an industry revolution and change the relative strength of the main players. But letai??i??s

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